meet the hearthpoint team
Crystal Saul
Jessica Thames
Crystal Saul
Crystal Saul is a transformative operations leader and strategic advisor with a proven track record of elevating organizations through expert project execution and workflow design. Known for her ability to galvanize teams, simplify complex challenges, and bring clarity to strategic initiatives, Crystal has led large-scale implementations, spearheaded cultural redesigns, and built high-trust support models that enable sustainable growth. With deep experience spanning the mortgage industry, nonprofit sector, and complex support infrastructures, she brings a special blend of insight and operational agility to every engagement. Whether embedding new technology, improving process efficiency, or guiding organizational realignment, Crystal serves as a steady partner to leaders ready to move an idea to a tactical plan, through execution straight to results!
Heidi Olson
Jessica Thames
Crystal Saul
Heidi G. Olson, MBA, is an accomplished financial and operational executive with over two decades of leadership. While in roles as CFO and COO, she is known for aligning financial strategy with mission-driven goals, leading organizational growth, and fostering cultures of accountability and innovation. With a proven ability to navigate complex challenges, build high-performing teams, and drive sustainable outcomes, Her passion for leadership development and aligning teams around strategic goals complements Hearthpoint’s mission to equip leaders with the clarity, structure, and support needed to drive sustainable impact. Whether stabilizing operations, cultivating emerging leaders, or refining financial strategy, Heidi brings a results-driven approach and proven expertise to every engagement.
Jessica Thames
Jessica Thames
Jessica Thames
Jessica Thames is a business development strategist and fractional executive with over 15 years of experience in marketing, communications, and organizational leadership. From her early days assisting in her family's small business, she has cultivated a passion for helping entrepreneurs and organizations streamline operations and achieve sustainable growth. Through her consultancy, she specializes in transforming businesses into efficient, well-oiled machines by implementing tailored strategies in marketing, sales, and team development. Jessica's approach combines creative problem-solving with a deep understanding of business dynamics, making her a trusted partner for clients across various industries.
hearthpoint packages
Strategic Opportunity Assessment
Ideal for: Organizations unsure where to start or sensing inefficiencies
Deliverable: Executive-level summary of high-impact opportunity areas
What's included:
- 2 day onsite or virtual leadership interviews
- Operational and cultural health check
- Strategic gap analysis across structure, people, process and tools
- Debrief session with prioritized recommendations and quick wins
A Strategic Opportunity Assessment gives your leadership team an outside-in perspective to uncover inefficiencies, blind spots, and areas of untapped potential. You'll gain a prioritized roadmap with clear, actionable insights to improve performance, align your teams, and move forward with confidence.
Process & Efficiency Optimization
Ideal for: Teams suffering duplication and inefficiency, unclear accountability, or mistakes, or burnout from manual processes
Deliverable: A future-state playbook to streamline and scale
What’s Included:
- Current-state process review (systems, people, workflows)
- Process mapping with pain point analysis
- Recommendations to eliminate friction and improve turnaround times
- Optional add-on:
- Implementation oversight
A Process & Efficiency Optimization Plan equips your team with a clear, streamlined workflow that reduces bottlenecks, eliminates waste, and boosts productivity. You’ll walk away with practical solutions that save time, improve consistency, and scale with your business.
Fractional Leadership Services
Vision-to-Action Strategic Planning Session
Ideal for: Companies in transition, scaling, or with a critical leadership gap. Organizations needing Leadership as a service.
Deliverable: Ongoing senior-level leadership without full-time headcount with benefits commitment
What’s Included:
- Assigned fractional leader (Operations, Strategy, Transformation, etc.)
- Weekly executive check-ins
- Team coaching and directional oversight
- Embedded leadership without long-term employment costs
Term: 3–6 months, renewable
Fractional Leadership gives your organization immediate access to experienced, senior-level guidance to navigate transition, scale with confidence, or bridge critical leadership gaps—without the cost or commitment of a full-time hire. You’ll gain a trusted partner who integrates into your team, drives results, and keeps your strategic priorities moving forward.
Vision-to-Action Strategic Planning Session
Cultural Activation & Brand Identity Alignment
Vision-to-Action Strategic Planning Session
Ideal for: Teams needing to align around a refreshed direction or specific initiative
Deliverable: Clear strategic roadmap with measurable milestones
What’s Included:
- Pre-session discovery call(s)
- Half-day or full-day facilitated strategic planning workshop
- Defined success metrics and accountability map
- Follow-up alignment session within 30 days
A Vision-to-Action Strategic Planning Session empowers your leadership team to align around a clear, shared direction while identifying the initiatives that will drive real momentum. You'll walk away with a focused roadmap that translates big-picture goals into achievable next steps, complete with accountability and measurable outcomes. This session transforms strategic ambiguity into operational clarity—helping you make smarter decisions faster and with more confidence.
Cultural Activation & Brand Identity Alignment
Cultural Activation & Brand Identity Alignment
Cultural Activation & Brand Identity Alignment
Ideal for: Companies focused on retention, morale, and succession planning, or Organizations looking to reignite internal culture and elevate brand consistency from the inside out
Deliverable: A culturally aligned workforce that reflects and reinforces your brand at every level
What’s Included:
- Discovery sessions to surface team values, strengths, and disconnect
- *Working Genius or similar tools to increase self-awareness and team synergy
- Facilitation of cross-functional dialogues that connect daily work to brand purpose
- Custom cultural messaging playbook to align internal behaviors with external brand presence
A Cultural Activation and Brand Identity Alignment helps unify your team around a shared purpose, transforming internal culture into a living expression of your brand. This alignment fosters deeper employee engagement, stronger customer experiences, and a consistent brand presence from the inside out.
Strategic Initiative Execution Support
Cultural Activation & Brand Identity Alignment
Cultural Activation & Brand Identity Alignment
Ideal for: Organizations with a clear priority project that needs dedicated focus, structure, and momentum
Deliverable: A fully supported, professionally managed execution plan that turns your strategy into tangible results
What’s Included:
- Initial scoping session to define objectives, stakeholders, and success metrics
- Development of a detailed project plan with timelines, roles, and milestones
- Ongoing project management support, including meeting facilitation, issue tracking, and progress reporting
- Optional add-ons: change communication planning, training coordination, or post-launch evaluation
With Strategic Initiative Execution Support, you gain a dedicated partner to drive momentum, manage complexity, and keep your priority project on track. This focused support turns your strategic vision into measurable outcomes—delivered with clarity, accountability, and professional execution.